Hi,
I'm Dilara Şensoyu

Contact links

About me

Dilara Şensoyu

Data Analyst & User Acquisition Specialist

Hi, I'm Dilara Şensoyu. I am a Data-driven Marketing Analyst with end-to-end expertise in performance marketing, paid channel measurement, and customer acquisition analytics. I specialize in connecting marketing execution (Google Ads, Meta Ads) with backend analytics infrastructure (BigQuery, dbt, Looker, AppsFlyer) to evaluate true business impact beyond ad-platform metrics. My focus areas include user-level LTV modeling, CAC optimization, retention cohort analysis, and multi-channel attribution.

Address : Turkey

email : dilarasensoyu@gmail.com

Experience

Alde Medya

Founder & Performance Marketing Lead

Alde Medya | aldemedya.com ↗

I founded a performance marketing agency for e-commerce brands, managing Meta, Google and TikTok Ads with a focus on ROAS, CAC and measurement setup (Pixel, CAPI, GA4).

Meta Ads Google Ads TikTok Ads GA4 CAPI

Medium Articles

Skills & Expertise

Performance Marketing
User Acquisition
Marketing Analytics
Funnel Analysis
Data Analysis
Data Visualization
A/B Testing & Experimentation
Python

Education

Faculty of Science

Ankara University | Math

2018-2025

Garanti Bootcamp

Siber Güvenlik Bootcamp

10.2023

Miuul Academy

Machine Learning & Python Programming for Data Science

11.2025